Delhi’s luxury mall, DLF Emporio, has added another brand to its repertoire. Fashion designer Neeta Lulla’s label, The ‘House of Neeta Lulla’, finally opened its first store in the Capital this week.
The store’s decor, much like her designing style, infuses art with a royal touch. Envisioned by interior designer Rajeev Achari, the 2000 sq ft space has an antique charm to it. The interiors are decked with Victorian furniture, bold chandeliers and thick drapes that are a reflection of the country’s rich textile heritage.
It promises to be a heaven for trousseau hunters. Bridal couture, for which Neeta is best-known, takes centre stage in the store. You can browse through her latest collections titled Edwardian Vanity, Timeless Markanda, Legacy of Qom and Banarasi Charm.
Wondering whether her designs are for you? If you are a fusion wear aficionado and applause rich Indian fabrics with modern cuts and sharp tailoring, then you must check out her collection that consists of colourful kurtis with plunging necklines, latest designer concept sarees, cocktail gowns with a touch of embroidery, anarkalis and lehengas in breathable fabrics and Indo-western designs in pastels.
For her bridal wear line, Neeta works mostly with heritage fabrics like Kanjeevaram, Bandhani, Chikankari, Banarasi, Paithani, and Phulkari, blending their inherent femininity with glamour. If you are looking for something lighter, then pick up outfits in cotton, khadi, chiffon, and georgette that are embellished with beads and tassels – perfect for summer brunches and cocktail events.
The Bollywood Connection
For more than two decades, she has been styling Bollywood’s leading ladies and her journey in the Indian film industry has been no less than a fairy tale so far. She has gone on to work in more than 300 movies and won four National Awards for her costumes – an unparalleled feat in the fashion industry.
While she started with a forgettable venture called Tamacha starring Kimi Katkar, success soon came her way with Chandni, where Sridevi’s flowing chiffon sarees became as talked about as the movie itself. Neeta won her first National Award for giving life to Sridevi’s breezy outfits in Lamhe. Her work with the once-reigning queen of Bollywood, Aishwarya Rai Bachchan, fetched her two more National Awards for Jodha Akbar and Devdas and a fourth for a Marathi movie. She is currently working with Kangana Ranaut on the period drama Manikarnika, where the duo will be seen promoting khadi. Neeta also has a fashion institute in collaboration with film director Subhash Ghai.
Changing Gears with Time
Neeta’s journey started with one kaarigar and a sewing machine at her home, with an investment of just Rs 500 in the early ‘90s. Over the years, she has served more than 10 lakh clients, 45% of which are Delhiites. As a part of her eponymous brand, House of Neeta Lulla, she runs four verticals with her daughter, designer Nishika Lulla – Nisshk, Little Nisshk, Neeta Lulla, and N Bride.
Despite being three decade old in the industry, she is always eager to adopt new trends. As a huge advocate of the ‘Make in India campaign’, she incorporates indigenous fabrics like Khadi, Kalamkari and Banarasi in her collections.
She is also among the first few Indian designers who have forayed into e-commerce as trends shift towards online shopping. But that’s not stopping her from opening more brick and mortar stores across the country. After this launch, Neeta has plans to open another store in Delhi and take her designs to tier-II and III cities.
The Latest Collection
Neeta was last seen on the ramp at the Delhi Times Fashion Week in January. Her latest designs are an ode to the mythical era of Vrindavan when Radha and Krishna courted each other. The collection, called the ‘Vrindavan Symphony’, has distinct bird motifs, temple jhoolas, and musical instruments painted on flowing gowns. Her statement Indo-western style with Edwardian patterns and capes over lehengas is also quite evident.
For more information, visit DLF Emporio Mall, 4, Nelson Mandela Road, Vasant Kunj