The brand quietly came to India nearly 10 years ago when the country opened its doors to foreign direct investment in retail. Ever since then, its journey in the Indian market has been anything but silent. Its latest Spring Summer 18 collection is a testament to its ever-growing popularity.
Women’s Spring Summer 18
The brand is a favourite of Bollywood bigwigs like Alia Bhatt, Anushka Sharma and Sonam Kapoor who have often been spotted in its playful jumpsuits. The founder, Giorgio Armani’s sharp focus on creating free spirited looks for women has catapulted the brand to a cult status.
The SS 18 ‘frEAdom’ collection is an extension of his style. It’s an essential reflection of the Armani vibe, expressed through muted colours and voluminous fabrics. From pleated cargo style pants folded at the bottom, casual chinos that can be paired with both flats and heels, sweatshirts combined with shorts to bright windbreakers over business suits – .the range is an ode to “feminine beauty.” Since very few design labels are doing suits and chinos for women, Armani’s well-cut pants are a huge draw for women worldwide.
The designer also has an innate ability to transform lush fabrics like silk and voile that you would normally wear to a cocktail into a classy daytime ensemble. With clever cuts and enhancements with rhinestones and patchwork, Armani has taken boring jumpsuits and boardroom jackets straight to the high fashion street.
A lot of similar play on fabrics is evident in this collection as well – muted palettes enhanced by pastel hues, green jumpsuit with velvet patches, a coat dress with arms stitched in twisted gathers and crisp white jackets with bright red cuffs and collars. These little design accentuations bring out the lively spirit of Armani clothes even more. The brand logo ‘EA’ too finds an expression with the initials popping on everything from belt buckles to handbags, geometric sandals, knitwear and sneakers.
Not only clothing, the brand has managed to capture a chunk of the luxury segment with its growing repertoire of perfumes and watches. Emporio Armani that is managed in India by Genesis Colors is available at four luxury malls across the country, including the DLF Emporio in New Delhi.
Targeting young professionals between the ages of 25 to 35, Armani resonates very well among its customers thanks to its chic designs, and considerably affordable prices as compared to its parent brand, Giorgio Armani.
Emporio Armani watches are one of the most affordable ways to own a piece of this high-end brand. As the brand’s founder, Giorgio Armani says, “a watch tells more than time. It reveals a lot about the personality of the wearer” – an Emporio watch will give you just the right amount of coolness.
The brand is synonymous with sophistication and the watches reflect the same style consistently. Available in budget to luxury price range, the designs in leather, stainless steel and ceramics effortlessly fuse contemporary with the traditional.
If you can’t get enough of your sunnies, then packing an Armani sunglass for your beach vacation is a must. Apart from being an excellent protection from UV rays, the frames are designed to sit comfortably around different face structures. As we said, there’s something for everyone from Emporio Armani.
For more information, visit Emporio Armani, 124, ground floor, DLF Emporio, Vasant Kunj, New Delhi