Adjacent to the Phoenix Mall in Phoenix Market City, it is spread over two lakh sq ft and is the single largest super regional shopping centre housing more than 70 luxury brands like Hugo Boss, H&M, Chanel, Vajor, Kazo, Nike, Mont Blanc, Kate Spade, and Tumi. Ralph Lauren and new restaurants like Papparoti are also expected to come on board in the days to come.
Taking Centre Stage
Over Rs 400 crores have been spent on the interiors and the results are breathtaking. The design of the mall is inspired by the tufting of a Chanel handbag. The dome in the lobby with its video projections is a take on the Vatican’s Sistine Chapel. And the glass cladding on the ceilings is inspired by Jaipur’s famous Sheesh Mahal. Also, if you pay close attention, you would find sleek lines of iPhone in the spatial design of the three-storied mall.
Going forward, the interior will be curated according to the oncoming season. Since spring is on around the corner, the mall will be decked with large-scale paper sculptures, kites and floats. Art installations will also be a regular feature.
A Big Deal for Chennai
Things are looking brighter for luxury malls in India now. Earlier, there were only three big names in the market—DLF Emporio in Delhi, the Palladium in Mumbai and the UB City Mall in Bengaluru catering to the luxury segment. The newly-opened DLF Chanakya in the Capital and Palladium Chennai has taken the tally to five.
The owners of Palladium Chennai are also consciously aware that a luxury shopping mall is more than just a hub of high-end brands— it’s a sensory experience. That’s why it promises great customer service from the minute you enter the mall. From VIP parking to courteous attendants and porter service for those who don’t want to haul their bags around bags—the mall has all its bases covered.
A Taste For The Good Life
Luxury brands have been making a beeline for the city for quite a few years now. French luxury brand Louis Vuitton and the iconic Harley-Davidson were among the early entrants here in 2012 although Louis Vuitton had to close a year later after merging with its Bengaluru store. The move came after a surge in demand for luxury goods in the neighbouring cities of Bengaluru and Hyderabad.
Since the city has changed dramatically over the past few years, the traditionally conservative society of over 4.6 million people is also embracing a new culture and tastes. A rapid growth in jobs has not only triggered an influx of expats and migration from other parts of India but the people of Chennai are also travelling the world because of their MNC jobs, changing aspirations and growing travel needs.
With this exposure to a swanky lifestyle, car and bike makers, luxury hotels and a host of other brands are entering the Chennai market to indulge high net worth individuals. Let’s just hope this trend is here to stay!