Up until now, sports leisure wear was restricted to neon tights, body hugging tees, and sweaty sneakers. But from the time, luxury brands and designers, decided to go down the same road, it has taken on a new meaning, and aura. Today, people are hitting the gym in ‘sports luxe’that comprises biker jackets with zippered compartments, bespoke tracksuits, and funky fit-wear. We give you a rundown of the world’s best exercise couture that’s intricately re-defining the future of sports fashion.
1. Reebok x Victoria Beckham
Eight months after she announced her collaboration with global sportswear brand Reebok – British designer Victoria Beckham has finally released the collection – inspired by the legendary basketball player of the 90s, Shaquille O’Neal and Reebok’s basketball archive. Before designing, she visited Reebok’s Boston headquarters to research, and be inspired by the heritage finding.
Her limited-edition range is a nod to street wear featuring O’Neal’s statement ‘Dunkman’ logo. You can get unisex t-shirts for $140, hoodies for $200 and socks starting at $50. The black and white collection with hints of red can be bought through the Reebok and Beckham online stores.
2. Adidas by Stella McCartney
The Adidas StellaSport range that was set up in 2005 by British designer Stella McCartney is meant for girls who love action – its functional sportswear (running shoes, kit bags, socks, caps, backpacks and sporty tanks) fused with luxury. Known for feminine cuts and a sleek finish, McCartney’s ‘performance pop’ collection displays her signature style, and is a mix of explosive hues, bold branding, refreshing prints and a pop of neon.
3. The Upside
Launched five years ago, this Australian label has been on an expansion spree with stores in the US, the UK and Europe. Its contemporary collection comprises a high-end clientele that includes the likes of fashionistas – Kim Kardashian, Candice Swanepoel, Rosie Huntington-Whiteley, Karlie Kloss and Hayley Baldwin.
The Sydney based-active wear label has been designed for time savvy individuals who love their ‘work out’ despite a crazily, hectic schedule. From shorts, tops and camis in bright, eco-friendly fabric, Upside is a brand with an exercise happy vibe. But if you want something unusual, pick up gear from its Nadia Fairfax collection. It’s inspired by the disco 70s with tomboyish prints and high waists.
4. Lucas Hugh
If you have seen, ‘Hunger Games: Catching Fire’, you would be able to recognise Catniss Everdeen’s futuristic grey training suit, designed by New Zealand designer Anjhe Mules’ Lucas Hugh brand, a luxury active wear label from London. The technologically advanced clothing line uses body sculpting, high compression fabrics, air-resistant cuts and supportive waistbands that ensure maximum output while exercising. Each outfit has an ultra violet protection and anti-bacterial barrier to safeguard the skin from the sun and excess sweating. Its figure enhancing lines and flattering ‘V’ cut-outs complement the body well, giving it a lovely, sophisticated feel.
5. Banjo and Matilda
The days of sloppy and lazy tracksuits and hoodies are a sporting history! Everybody’s comfort clothing has been metamorphosed to scream luxury by brands like Banjo and Matilda. This ten-year-old knitwear brand, that started in Australia, produces statement sweaters, hoodies and comfy track pants in silk, cashmere, and organic cotton. And it is endorsed by Victoria Beckham, Rihannaa, Naomi Watts, Claudia Schiffer, Gwyneth Paltrow, Sienna Miller, and many other celebrities.
Incorporating freshness with Bondi beach fun, their clothes have are a staple for women who love low maintenance and long-lasting yarns. To keep up with the demand, Banjo and Matilda produce four collections a year and stock them across Shopbop, Net-a-Porter and Neiman Marcus.
6. BodyRock Sport by Kelly Dooley
This brand was set up to sort out an ergonomic problem. American entrepreneur Kelly Dooley wanted to run a marathon but couldn’t find a fashionable and functional sports bra with a pocket. She launched an exclusive sports bra line, which later evolved into a complete active-wear store called BodyRock.
With details like a built-in iPod pocket, zippered compartments, gorgeous embellishments, bold prints, and tag less labels for comfort, her brand literally rocks the body while making the wearer look elegantly chic.
This brand is etched in history. Established by roofer – Franz Falke-Rohen as a knitting mill in the year 1895, Falke produces unisex designs suits, bodies, hosiery, socks and ergonomic sports system that are built to control climate regulation, facilitate thermal insulation, prevent injury and limit in-shoe shear stress, apart from other ergonomic features.
As a 120-year-old brand – Falke incorporates innovative techniques in sportswear design to convert merino wool, cashmere, silk, linen and polyamide, into exercise clothes that represent the brand’s heritage and value. It’s fashion-forward with bits of minimalism!